Their technology platform has been developed for users in military training, pharmaceutical, research (healthcare, sports) & hazardous worker. The need in each of these areas is to be able to understand the target end user (the soldier, the clinical trial subject or the oil rig worker) and how their body performs and adapts to the different requirements of their day to day activities. The key aim is to understand cause and effect behaviors and then allow change to be made to bring about organizational and personal improvement. So that data is used, in real time and retrospectively to better assess safety, performance, efficiency, well being and welfare of the user.